Zoomerang is the market leader ahead of other Internet-based market research survey service providers EZquestionnaire, KeySurvey and Survey Monkey. Zoomerang offers a large e-mail database that can be tailored to its client’s survey needs, while its competitors do not. A CNNMoney.com report describes how Konstantin Guericke, the co-founder of LinkedIn, an online networking tool for professionals, used a Zoomerang survey to poll LinkedIn clients, and determine that 80 percent wanted him to add a search function, compared with 50 percent voting for the addition of photographs. All of the on-line surveys mentioned above are easy and less expensive than phone surveys, but do-it-yourselfers run the risk of creating a poorly designed survey, or misinterpreting the results.
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Resources
- Center for Networking Excellence
- Forbes best small business blogs
- Knowledge at Wharton
- Small Business Blog Directory
- Small business resources at the New York Public Library
- The Crisis of Credit Visualized
- The Tiger Next Door – new documentary
- Ventureneer
News and Views
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