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Hain Celestial Eliminating 500 SKU’s

Hain Celestial, maker of Terra Chips, Celestial Seasonings, Garden of Eatin’ and other natural and organic foods, announced the final implementation of its Stock Keeping Unit rationalization program. The company is eliminating 500 SKU’s that are competitively disadvantaged, as a result of small production runs, and low volume of sales. The company expects to save $2 million, with savings coming from reduced spoilage, warehouse and procurement costs, consolidation of copackers and other efficiencies. The eliminated SKU’s have annual sales revenue of $15 million; their sales volume is expected to be replaced by introduction of new items by Hain Celestial over the next 12 to 18 months.

Posted by Rudofsky Associates on June 29, 2005

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