Blue Apron published its S-1 report on June 1st, in advance of its Initial Public Offering, and it makes for interesting reading. In the first three months of 2017, the company spent $61 million in marketing, which is a heavy outlay considering sales were $245 million for the same period. The company helpfully […]
Marketing Knowing how (and where) to look for help Marketing has become a very specialized field, and there are talented resources available to start-up businesses in each of these specialty areas: Branding, Public Relations, Website Design/Development, Social Media, Search Engine Optimization, Market Research, and eCommerce Business Development. Because there is so much more specialization for […]
This is the third in a series of blog postings about various aspects of running a start-up: Finance, Human Resources, Operations, and Marketing. Operations: who should manage operations at the beginning? Operations can be difficult, because the entrepreneur must balance his or her time and efforts between assuring the supply of product needed in the […]
This is the second of a series of four blog posts highlighting key practices for successfully launching a start-up business. Each of the four blog posts will tackle a different functional aspect of launching a start-up: Finance, Human Resources, Operations and Marketing. HUMAN RESOURCES Staying Lean but Balanced Savvy start-up entrepreneurs try to go with […]
This is the first of a series of four blog posts highlighting key practices for successfully launching a start-up business. Each of the four blog posts will tackle a different functional aspect of launching a start-up: Finances, Human Resources, Operations and Marketing. FINANCES Managing the finances of a start-up entails spending money on what is essential […]
What business wouldn’t benefit from having a “superforecaster” to accurately inform management about relevant future trends and to guide superior decision making? In their fascinating book, Superforecasting, The Art and Science of Prediction, authors Tetlock and Gardner highlight characteristics of the 2% who have proven themselves vastly more accurate than the rest of us at making accurate forecasts of future events. Superforecasters are: […]
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